Activision's Game Plan to Bring Call of Duty Back to Life

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By Robert Anderson • Updated Oct 15, 2026 at 20:00

Fixing Call of Duty: Inside Activision's Modern Warfare 4 comeback plan - The Game Business — Activision's Game Plan to Bring Call of Duty Back to Life

Activision is taking a strategic approach to revive interest in 'Call of Duty: Modern Warfare 4' by utilizing the release of 'GTA 6' to increase its visibility. The company has recognized a reduction in media coverage for the franchise over time, which they label as the 'Call of Duty tax'. Recent articles have outlined the resurgence plan and the imminent release dates for 'Modern Warfare 4' on Xbox and PC.

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