Bill Murray has reprised his role as Peter Venkman from the Ghostbusters franchise, featuring in a Halloween advertisement for electric vehicle maker Rivian. The ad sees Murray navigating New York City in the Ecto-R1, a Ghostbusters-themed electric SUV built by Rivian.
The appearance is a surprise comeback to the franchise for the 75-year-old actor, though it has no ties to any new film. Rivian put out the campaign on 9 October 2026, just before Halloween.
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